Continuing my writing workshop experiences, I will be posting the articles / short stories that I churned on the spot (a feat I never imagined I could pull off). The articles will be preceded by a short note on that particular exercise for those who want to know the details. Thanks AD for this idea.

Ok, this exercise was related to the advertising world. We had to take any brand (existing or fictional). pair it up with the tag line of another brand and come up with the body copy. Here’s presenting 2 of my ideas…Ad, Vincy, Jayesh, Tilak please don’t gun for my life if it hurts your creative sensibilities …

Product: Kamasutra Condoms

Tag line: Just Do It (originally belonging to Nike)

Body Copy: Day or Night. Hide & Seek or Catch-me-if-you-Can. Handcuffs or Scarves. On top or Down under. On the kitchen platform or the dining table. Against the wall or Between the sheets. Chocolate or strawberry. Ice cubes or Champagne. Dotted or Ribbed.

Whatever your fantasy…Just Do It…Kamasutra Condoms.   

Product: Mother’s Recipe Pickles

Tag line: Finger lickin good (originally belonging to KFC)

Body Copy: Mother’s Recipe pickles. Selected by a mother’s loving hands, tempered by a mother’s love and pickled with a mother’s patience. Every bottle of Mother’s Recipe pickles is guaranteed to take you back in time. To the kitchen where you stealthily brought down the jars while your mother was asleep. The tangy, sweet, sour, spicy taste on your tongue, the smell of home ground spices and the soft succulent pieces of mago, lime, karvanda or carrot. Ummm…we’re sure your mouth is salivating (at least mine was while writing it:-)) and your finger automatically finds its way to your mouth. And so today even after all these years when nostalgia strikes you and you crave for a bite of your mother’s love, you reach out to Mother’s Recipe pickles.

Available in cut or whole magoes, lime (sweet n sour), karvanda, carrot and amla. Need we mention that it’s finger lickin good.